True Citrus

Klaviyo automation build

True Citrus is a fast-growing DTC health brand selling crystallized citrus products and drink mixes. I rebuilt their entire Klaviyo email program from scratch — flows, segmentation, deliverability, and strategy — generating significant additional revenue running on autopilot.

My responsibilities: Klaviyo flow build, list segmentation, deliverability restoration, email strategy
Reached goal: Additional email revenue of +$180k / year
Increased email revenue by +34%
Live link: www.truecitrus.com

Flow architecture wireframe

Klaviyo flow wireframe

Email designs

Welcome series email design Abandoned cart email design Revenue results
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Results matter!

and so does landing in the inbox

If you're looking for an email expert who fixes deliverability, builds flows that convert, and shows you the revenue impact in black and white — I'm your person.

If you run a $1M+ e-commerce brand, I want to work with you.

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